CPG Consumer Purchase Rebate – Custom PIN Based Card

The Situation
PSG was approached by an international marketing firm for assistance in developing a stored value card based consumer rebate for one of their major clients.  Objectives of the rebate program were to:

• Expedite rebate access
• Reinforce the product’s brand when the rebate was received
• Drive consumers to make repeat purchases of rebated products
• Recoup rebate funds not spent by consumers within a designated time frame

The Solution
All goals were met by use of a custom, single-load stock PIN-based gift card supplemented by a customized card carrier.  The stock plastic card bearing the product logo kept the original purchase top-of-mind, and the overprinted card denomination made card use easy for the consumer.

 

The Result
Program volume exceeded the original projection by almost eight times – supporting the theory that consumer response to card-based rebate offers is not just positive, it is enthusiastic!  The client has now scheduled stored value card based consumer rebate programs for a second product as well as for the holiday buying season.

 

Need ideas on using stored value cards or our online platforms as incentive or promotion vehicles?  Contact a program consultant by clicking here or calling us on 866-833-5502.