Manufacturer-to-Dealer "Points for Prizes"

Promotion Overview

PSG was approached by a manufacturer of specialty window treatment products to develop an incentive program targeting a high-production segment of their dealer base, with the goal of growing sales of specific products in their catalog. The incentive needed to offer simple rules, valuable rewards, and have the flexibility to reward participants with "prizes" such as marketing materials, in-store displays and van-wraps.


The Solution

To ensure the maximum return on the program expense, the sponsor company chose to make points available for redemption only after a specified promotion end date. This strategy created an effective long-term incentive campaign that could be monitored by both the sponsor and participants through a customized website using PSG's RewardTrax platform.

Each month, sales data is uploaded to RewardTrax and new participant point balances are calculated, displayed in the participant's online account, and a blast email announces the update. Participants may login to the website at any time to view available points and utilize the "Wish List" tool to store information on merchandise they may wish to redeem points for later - the Wish List progress monitor graphically displays their progress towards achievement of the goal, thereby driving participants to achieve the rewards they choose.


The Result

The incentive program is designed to run indefinitely and allows participants to carry over points from one promotion period to the next, giving them the maximum opportunity to earn the rewards they want or redeem the points incrementally for smaller prizes.

Need ideas on using an online point based reward program for your employees, dealers or distributors? Contact a PSG incentive program consultant by clicking here. Alternatively, you can call us on 866-833-5502.