CPG “Instant Close” Promotion – Stock Visa® Debit Card

The Situation
When a major soft drink manufacturer approached our team for a solution to closing new business fast, PSG offered a single-load, stock Visa gift card with the company logo overprinted as an efficient and ready means of motivating the prospective buyer.

 

The Solution
When sales people approached a new prospect, the offer of a high-dollar single load gift card was presented as a signup incentive.  For buyers who signed with the company that day, incentive funds were available for ATM cash withdrawal or purchase use the very next business day, creating a strong call to action behind the signup offer.

 

The Result
Since the program was a previously unexplored pilot, there was reluctance to invest in a large number of customized cards prior to launch – an issue easily solved by the use of a stock plastic card, overprinted with the sponsor company logo and “Thank you” messaging.  The stock plastic facilitated a swift program ramp-up, meeting the client’s desired timeline and allowing the use of a customized card carrier for presentation and custom messaging.

 

Need ideas on using stored value cards as an incentive or promotion vehicle?  Contact a program consultant today by clicking here, or calling us on 866-833-5502.