Manufacturer-to-Dealer Sales Person Custom Visa I

The Challenge

A major flooring manufacturer approached PSG in 2001 for suggestions on upgrading and increasing automation in a set of traditionally complex manufacturer to retail sales person sales incentive. The previous generations of the promotion had relied strictly on paper-based enrollments and claims received by fax and US Mail, and limited Internet-based data collection.

The Solution

PSG crafted a customized online program and upgraded the fax process, thereby introducing a much higher level of automation and efficiency to the participant enrollment and rewards claim processes. By year five, over 95% of program activity had migrated from paper to PSG's enrollment and claims/sales tracking modules.

The Result

In addition to the upgrades brought to the program via evolving technology, replacing the original check reward payment vehicle with a universal, custom Visa card expedited payments and allowed for a simple update or correction to award payments when necessary. Compared with the time and costs associated with issuing a check, real-time incentive card loads created more participant satisfaction with the promotion as well as reduced costs for the sponsor. Specifically:

• No stop payment fees on a lost check
• No overnight fees to replace a check quickly
• Real-time load offers instant access to rewards earned

All program collateral - from cards to presentation pieces to the program management website - shares a uniform look and feel. The claims/sales tracking module delivers specific program eligibility n and claims information only to the participants working in retail locations designated for access. This "custom promotion" approach to incentives and rewards enables the client to allocate promotion dollars to specific regions, territories, or even the retailers who purchase from selected distributors. This all combines to create a flexible online "portal" for multiple incentive programs that may operate simultaneously.

Need ideas on using stored value cards or our online platforms as incentive or promotion vehicles? Contact a PSG incentive program consultant by clicking here. Alternatively, you can call us on 866-833-5502.