
The Challenge
A major flooring manufacturer
approached PSG in 2001 for suggestions on upgrading and increasing automation in
a set of traditionally complex manufacturer to retail sales person sales
incentive. The previous generations of the promotion had relied strictly on
paper-based enrollments and claims received by fax and US Mail, and limited
Internet-based data collection.
The Solution
PSG crafted a customized online program and upgraded the fax
process, thereby introducing a much higher level of automation and efficiency to
the participant enrollment and rewards claim processes. By year five, over 95%
of program activity had migrated from paper to PSG's enrollment and claims/sales
tracking modules.
The Result
In addition to
the upgrades brought to the program via evolving technology, replacing the
original check reward payment vehicle with a universal, custom Visa card
expedited payments and allowed for a simple update or correction to award
payments when necessary. Compared with the time and costs associated with
issuing a check, real-time incentive card loads created more participant
satisfaction with the promotion as well as reduced costs for the sponsor.
Specifically:
All program collateral - from cards to presentation pieces to the
program management website - shares a uniform look and feel. The claims/sales
tracking module delivers specific program eligibility n and claims information
only to the participants working in retail locations designated for access. This
"custom promotion" approach to incentives and rewards enables the client to
allocate promotion dollars to specific regions, territories, or even the
retailers who purchase from selected distributors. This all combines to create a
flexible online "portal" for multiple incentive programs that may operate
simultaneously.
Need ideas on using stored value cards or our online
platforms as incentive or promotion vehicles? Contact a PSG incentive program
consultant by clicking here. Alternatively, you can call us on
866-833-5502.