Manufacturer to Dealer Sales Person Custom Visa III

The Situation
In 2005 Performance Systems Group offered a new prospective client, assistance in creating a manufacturer-to-dealer sales person award program.  The client’s products were automotive aftermarket “upfits” specifically designed for walk-in commercial trucks, and were sold exclusively through authorized dealers with whom the client had an existing relationship. Because of this, the obstacles experienced in many multi-step distribution scenarios weren’t relevant. That being said, the client did wish to improve their exposure at the dealer level through use of an incentive campaign.

 

The Solution
Utilizing our previous experience working with the commercial truck aftermarket, PSG recommended specific program guidelines designed to ensure that program participation was painless for the salesperson.  Rich rewards and ease of redemption through a customized, reloadable Visa card completed the plan which in turn created a highly successful incentive program that exceeded all sponsor expectations.
                                               

The Result
In year two, additional dealerships and manufacturers will be participating in the promotion.  Each user group (defined by the products sold by the dealership) will access information relevant only to the products they sell, and may even receive different rates of compensation during specified promotion periods.  Participants who are active in the program and meet designated criteria will receive new Visa incentive cards with the prior year’s remaining balances rolled over to the new cards, allowing the promotion to migrate seamlessly from year one to year two.

 

Utilizing Performance Systems Group’s claims/sales tracking module, program administrators have access to a wide variety of program reports which include, but are not limited to:

• Products Sales:
  • By region
  • By dealer
  • By date range
  • By product type
  • By award amount
• Participant enrollments:
  • By dealer
  • By region
  • By Regional Sales Manager
  • By date range
• Pre-funding reports recapping all activity since the last program payout.

Need ideas on using stored value cards or our online platforms as incentive or promotion vehicles?  Contact a program consultant by clicking here or calling us on 866-833-5502.